Shopify's Winter '24 Edition brings forth a plethora of updates aimed at boosting merchant productivity and creativity. Among these updates is Semantic Search, an AI-powered storefront search feature designed to align with evolving customer search behaviors. Unlike traditional keyword matching, Semantic Search interprets buyer intent, enabling more intuitive search queries. For instance, if a customer seeks advice on appropriate attire for skiing in freezing temperatures, the algorithm discerns the intent and offers relevant results, even without exact keyword matches. This feature will be available through the free Shopify Search & Discovery app.
Deann Evans, Managing Director, EMEA, at Shopify, underscores the company's commitment to meeting customers' evolving demands for superior commerce experiences. Shopify introduces Subscriptions, a free app empowering merchants to establish and manage subscriptions directly through the platform. This app enhances customer experience by facilitating flexibility in modifying subscription orders, such as skipping a delivery or updating payment details.
New B2B capabilities
Recognizing the increasing integration of B2B functionality in ecommerce, Shopify introduces two new features. Headless Storefronts enable merchants to craft tailored buyer experiences for wholesale customers while leveraging their preferred technology stack. This approach delivers personalized experiences without necessitating an entirely new platform. Furthermore, Sales Representative Permissions allow B2B merchants to streamline operations by assigning sales teams to customers within the Shopify platform.
Rich Mason, Head of Enterprise, EMEA, at Shopify, underscores the significance of these updates amidst the evolving landscape of online B2B commerce. He emphasizes that by expanding its B2B offering, Shopify empowers merchants to fortify customer relationships and unlock new sales opportunities in a secure environment.
