True Religion, the US lifestyle apparel brand, is gearing up for the launch of its inaugural pet collection.
Collaborating with Wiesner Products Inc. through its pet-focused division, Paw NYC, True Religion has secured a licensing agreement to produce and distribute pet products branded with its signature style for both dogs and cats.
Scheduled for release in Spring 2024, the upcoming collection will encompass a range of pet essentials, from apparel to beds, toys, collars, leashes, harnesses, feeders, and accessories designed for cold weather. Paw NYC will curate two seasonal collections annually as per the licensing terms.
Michael Buckley, True Religion's CEO, expressed enthusiasm about the venture, stating, “At True Religion, we adore our pets. Now, they can match our customers' impeccable style.” Buckley also commended Wiesner's longstanding partnership and anticipated the foray into this thriving market segment.
Wiesner Products Inc., headquartered in New York, specializes in the production, marketing, and distribution of various consumer goods, spanning footwear, hosiery, accessories, sleepwear, apparel, and home products. Their PAW NYC division focuses on crafting pet accessories, alongside holding licenses for brands like Airwalk, Aerosoles, and Sharper Image.
The recent licensing deal aligns with the exponential growth trajectory of the pet accessories industry worldwide. Projections indicate a surge in market value, estimated to reach approximately 32 billion US dollars by 2028, compared to 20.5 billion US dollars in 2022.
Mike Tawil, VP of Wiesner, highlighted the demand among True Religion's dedicated customer base for stylish pet attire. He emphasized the commitment to infusing current trends into their pet product line, promising to embody True Religion's iconic brand essence in this exciting endeavor.
Tawil further remarked, “We are proud to translate True Religion's timeless brand ethos into an adorable and fashionable pet collection, reflecting the latest trends.” The sentiment echoed the anticipation for a compelling blend of style and functionality in the upcoming offerings.
True Religion Pets merchandise will be conveniently accessible online via truereligion.com, in addition to select specialty retail outlets across the globe.
