The rise of remote working has significantly transformed the British wardrobe, with a recent study highlighting the nation's increasing reliance on loungewear. According to a survey by digital department store Freemans, a substantial 80 percent of Britons now wear loungewear more frequently than traditional clothing.
The survey, which included 1,000 UK participants, revealed that on average, Brits wear loungewear 3.5 days per week. This totals 182 days annually, which represents half of the year. The data also shows a gender difference in loungewear usage, with women wearing sweats 52 more days per year than men.
This preference for loungewear and athleisure has not only changed fashion trends but also influenced behavior patterns, according to the survey. A quarter of respondents (25 percent) now spend entire days in loungewear, and 26 percent wear their sweats for errands, although 34 percent of respondents find this inappropriate.
To extend the lifespan of loungewear, Freemans sought advice from QA Manager Donna Booker from its fashion and homes team. Her care tips include pre-treating stains before washing, using mesh bags to prevent piling, air-drying garments to avoid shrinkage, and avoiding fabric softeners to maintain the material's softness.
The global loungewear market was valued at $5.49 billion in 2022, according to Market Research Future. The category is expected to grow from $7.23 billion in 2024 to $15.87 billion by 2032.
